Trial Outcomes
It isn't unusual to achieve results in the first few days, in fact it is a positively healthy sign for ongoing success,however as with any new starter to typically allow 3 weeks (yes weeks, not months!) to see a steady influx of
leads, appointments, delegates etc etc
The team at Inspired Seasons continually monitor statistics so are usually able to give a good indication on expectations based on previous campaigns.
Please find an example of results as an average across 5 completely different campaigns (DIY, debt recovery, business consultancy, security and cleaning) and with no more than the company name, address and telephone number:
Identify, reach and pitch to decision maker in first bout of calls: 24% / 34% / 38% / 21% / 38% = 31%
Convert that 1st conversation with decision maker to an appt: 8% / 4% / 10% / 9% / 8% = 7%
If not an appt, then where future interest was identified and added to pipeline 19% / 13% / 63% / 22% / 27% = 25%
PLUS, having gleaned decision maker names ready for the second bout of calls 14% / 33% / 43% / 48% / 48% = 37%
Quality of data, clients reputation, how targeted the list is to the offering, the approach and even the website, sales material and message in emails can all contribute to the success of a campaign.
leads, appointments, delegates etc etc
The team at Inspired Seasons continually monitor statistics so are usually able to give a good indication on expectations based on previous campaigns.
Please find an example of results as an average across 5 completely different campaigns (DIY, debt recovery, business consultancy, security and cleaning) and with no more than the company name, address and telephone number:
Identify, reach and pitch to decision maker in first bout of calls: 24% / 34% / 38% / 21% / 38% = 31%
Convert that 1st conversation with decision maker to an appt: 8% / 4% / 10% / 9% / 8% = 7%
If not an appt, then where future interest was identified and added to pipeline 19% / 13% / 63% / 22% / 27% = 25%
PLUS, having gleaned decision maker names ready for the second bout of calls 14% / 33% / 43% / 48% / 48% = 37%
Quality of data, clients reputation, how targeted the list is to the offering, the approach and even the website, sales material and message in emails can all contribute to the success of a campaign.
"Working from a business development perspective means that results typically increase in momentum making Inspired Seasons a more viable long term option than a pay per lead option"
10 days / Pest Control
43 immediate leads passed, plus several indications of interest to follow up
Objective: Cleanse lapsed client listing with the aim of re-introducing local representative
4 days / Business Consultancy
14 appointments, plus 23 other indications of interest to follow up on
Objective: Identifying companies of 10+ employees and £1m+ turnover looking to better their business
1 day / Sales Training Courses
6 telephone appointments and 17 expression of interest to follow-up on
Objective: Identifying a corporate requirement for sales training, with the aim of making telephone introductions
2 days / Satellite TV Show
35 registrations
Objective: Seeking out Hotels with an interest in entering 'UK's best wedding venue'. Subscription fee entry
4 days / Online Directory of Wedding Venues
73 venues
Objective: Enticing wedding venues to take advertising space on a specifically geared website
5 days / Hospital Visitors days
56 acceptances, 44 actual visitors
Objective: Compile database with the aim of generating 'industry specific' attendance for specialist hospital
2 days / Import & Export Seminar
9 expressions of interest
Objective: To collate interest for import/export seminar targeted specifically at manufacturing however aborted as it was clear that more than 30 Directors were more interested in Sales & Marketing!
8 days / Global Proportions
63 conference bookings / 1100+ 'actual' cleansed contacts
Objective: around the clocks calls, generating global attendance for European media and technology exhibition
5 days / Motor Activities
2 actual bookings worth £10k, 5 further enquiries plus 42 prospective clients identified for follow-up
Objective: Drafted in to build and qualify new database on behalf of new sales person starting with the company
8 days / Branded Luxury Leather Gifts
25 appointments, of which 13 enquiries were gained and 6 had placed orders by close of the 8 days
Objective: Making introductions into corporates with the aim of capturing orders in excess of £5k
3 days / Apprenticeships
6 appointments, plus 9 indications of interest to follow up on
Objective: Creating placement opportunities for Apprentices within manufacturing sector
4 days / Manned Guarding - Security
5 appointments, plus 6 other good indications of interest to follow up on
Objective: Introductions into those requiring contractual security
1 day / Printing
18 enquiries and 31 indications of future interest
Objective: seeking the opportunity to quote for print work; stationery, marketing material, pop up stands etc
1 day / Insurance
Nursing homes - 86 dials = 6 renewal dates gleaned, 5 imminent
Business Coaches - 74 dials = 1 appointment, 8 renewal dates gleaned, 6 imminent
Objective: Identifying opportunities to quote for insurance within care homes and business consultancy, overcoming the fact that proprietors of care homes tend not to be based on their own premises and that smaller companies providing consultancy services are invariably out of the office or in meetings
3 days / Fire Risk Assessment
19 appointments, plus several renewal dates gleaned
Objective: Approaching companies with aim of scheduling site visit for Fire Risk Assessment
5 days / Contract Cleaning - Deep Cleanses
11 appts, 2 quotes and 47 other indication of interest to follow up on
Objective: Identifying an immediate need for the deep cleanse of facilities such as kitchen, toilets, carpets etc
3 days / Cleaning Chemicals
11 appointments, plus 3 other indications of interest to follow up on
Objective: Franchisor looking to set new franchisee up with a qualified database and appointments on the books
3 days / DIY Services
4 appointments, 9 other indications of interest to follow up on
Objective: Introducing DIY service contracts into single unit corporates, or head offices
5 days / Office Re-Fits
3 appointments (job values equating to several thousands) plus 9 expressions of interest
Objective: Talking to facility & Procurement with the aim of seeking dilapidation, reconfiguration and refit projects
1 day / Energy Lighting
4 appointments (Quotes worth in excess of £60k)
Objective: Introducing energy lighting into education sector
3 days / Specialist Paint Finishes
5 appointments and a request for 4 further quotations
Objective: exploration and introduction into new sectors, potentially requiring polyester and polyurethane finishes
1 day / kitchen design & fitting
9 good indications of interest to follow-up on
Objective: consumer based, interestingly it took 314 dials, to speak with 98 home owners and 1 in 10 was contemplating a kitchen!
1 day / Will & Probate
28 telephone appts, 11 indications of good interest to follow up on
Objective: Assisting with consumer based calls as a follow-on from a mailing campaign
3 days / IT hardware, backup and antivirus
3 appointments plus a further enquiry for equipment
Objective: Introducing IT in the ‘traditional’ sense of the service, hardware, software, virus and backup services
3 days / Hosted Desktop Solution
6 appointments with several other indications of interest in the pipeline
Objective: Following on from leads collated at a small local event, many were people looking to promote themselves!
43 immediate leads passed, plus several indications of interest to follow up
Objective: Cleanse lapsed client listing with the aim of re-introducing local representative
4 days / Business Consultancy
14 appointments, plus 23 other indications of interest to follow up on
Objective: Identifying companies of 10+ employees and £1m+ turnover looking to better their business
1 day / Sales Training Courses
6 telephone appointments and 17 expression of interest to follow-up on
Objective: Identifying a corporate requirement for sales training, with the aim of making telephone introductions
2 days / Satellite TV Show
35 registrations
Objective: Seeking out Hotels with an interest in entering 'UK's best wedding venue'. Subscription fee entry
4 days / Online Directory of Wedding Venues
73 venues
Objective: Enticing wedding venues to take advertising space on a specifically geared website
5 days / Hospital Visitors days
56 acceptances, 44 actual visitors
Objective: Compile database with the aim of generating 'industry specific' attendance for specialist hospital
2 days / Import & Export Seminar
9 expressions of interest
Objective: To collate interest for import/export seminar targeted specifically at manufacturing however aborted as it was clear that more than 30 Directors were more interested in Sales & Marketing!
8 days / Global Proportions
63 conference bookings / 1100+ 'actual' cleansed contacts
Objective: around the clocks calls, generating global attendance for European media and technology exhibition
5 days / Motor Activities
2 actual bookings worth £10k, 5 further enquiries plus 42 prospective clients identified for follow-up
Objective: Drafted in to build and qualify new database on behalf of new sales person starting with the company
8 days / Branded Luxury Leather Gifts
25 appointments, of which 13 enquiries were gained and 6 had placed orders by close of the 8 days
Objective: Making introductions into corporates with the aim of capturing orders in excess of £5k
3 days / Apprenticeships
6 appointments, plus 9 indications of interest to follow up on
Objective: Creating placement opportunities for Apprentices within manufacturing sector
4 days / Manned Guarding - Security
5 appointments, plus 6 other good indications of interest to follow up on
Objective: Introductions into those requiring contractual security
1 day / Printing
18 enquiries and 31 indications of future interest
Objective: seeking the opportunity to quote for print work; stationery, marketing material, pop up stands etc
1 day / Insurance
Nursing homes - 86 dials = 6 renewal dates gleaned, 5 imminent
Business Coaches - 74 dials = 1 appointment, 8 renewal dates gleaned, 6 imminent
Objective: Identifying opportunities to quote for insurance within care homes and business consultancy, overcoming the fact that proprietors of care homes tend not to be based on their own premises and that smaller companies providing consultancy services are invariably out of the office or in meetings
3 days / Fire Risk Assessment
19 appointments, plus several renewal dates gleaned
Objective: Approaching companies with aim of scheduling site visit for Fire Risk Assessment
5 days / Contract Cleaning - Deep Cleanses
11 appts, 2 quotes and 47 other indication of interest to follow up on
Objective: Identifying an immediate need for the deep cleanse of facilities such as kitchen, toilets, carpets etc
3 days / Cleaning Chemicals
11 appointments, plus 3 other indications of interest to follow up on
Objective: Franchisor looking to set new franchisee up with a qualified database and appointments on the books
3 days / DIY Services
4 appointments, 9 other indications of interest to follow up on
Objective: Introducing DIY service contracts into single unit corporates, or head offices
5 days / Office Re-Fits
3 appointments (job values equating to several thousands) plus 9 expressions of interest
Objective: Talking to facility & Procurement with the aim of seeking dilapidation, reconfiguration and refit projects
1 day / Energy Lighting
4 appointments (Quotes worth in excess of £60k)
Objective: Introducing energy lighting into education sector
3 days / Specialist Paint Finishes
5 appointments and a request for 4 further quotations
Objective: exploration and introduction into new sectors, potentially requiring polyester and polyurethane finishes
1 day / kitchen design & fitting
9 good indications of interest to follow-up on
Objective: consumer based, interestingly it took 314 dials, to speak with 98 home owners and 1 in 10 was contemplating a kitchen!
1 day / Will & Probate
28 telephone appts, 11 indications of good interest to follow up on
Objective: Assisting with consumer based calls as a follow-on from a mailing campaign
3 days / IT hardware, backup and antivirus
3 appointments plus a further enquiry for equipment
Objective: Introducing IT in the ‘traditional’ sense of the service, hardware, software, virus and backup services
3 days / Hosted Desktop Solution
6 appointments with several other indications of interest in the pipeline
Objective: Following on from leads collated at a small local event, many were people looking to promote themselves!
Inspired Seasons Ltd. T: 0845 612 6153 F: 0871 900 6153 Company Registration No: 565 6933 Vat: 874 1784 89
